Hype and Charlatanism to Fuel Tech Development

Why Scientists and Startups Should Oversell and Talk a Big Game

Tackle big problems

“the first person who will live to be 1,000 has already been born, and we’ll solve this “aging problem” within 20 years.” — Aubrey de Grey

Solving the chicken and the egg

Talk a big game

Hype can be helpful

“All publicity is good publicity”

“The only thing worse than being talked about is not being talked about.”

Attention is everything

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