Marketing Fear, Uncertainty, Doubt and Positivity for Profit

Guess who was in the pet emergency room Thanksgiving morning… this guy. Turns out, raisins can be deadly to dogs — something about liver failure. So, a slice of cinnamon raisin bread later, a race to the clinic, hearts pounding. (And if I sound a little cynical, it wasn’t my dog, and I don’t think she was...

Stealing Starbuck’s Strategy for Viral Growth and Customer Retention

Designing addictive products Three-to-four-million people buy Starbucks coffee every day. And in the US alone, there are more than 250M cups of coffee (of any brand) purchased on a daily basis. That’s a lot of freaking caffeine. And it doesn’t even include homebrew… But it wasn’t always so. Habits are hard to build and harder...

Rebranding the Broken Charity Model for Sustainable Impact

When was the last time you donated money to charity? If you are like the average person, it has been a while. There is good news though, it isn’t entirely your fault. Charities are an outdated and ineffective model in today’s world, and not for the reasons you may think. It isn’t the bureaucracy, it...

Why the WeWork Debacle was Good for Venture Capital

If it ain’t broke, don’t fix it. That’s how the old mantra goes. And when it comes to human nature, that’s exactly how we work. We avoid change and go with the flow. If it hasn’t killed us yet (from an evolutionary sense), we’re probably on the right path. And that’s why the WeWork saga...

The Killer Startup Pitch Deck VCs Can’t Ignore!

The Ultimate Guide to Startup Fundraising Part 3: The Killer Startup Pitch Deck VCs Can’t Ignore! Welcome back to Part 3 of our Ultimate Guide to Startup Fundraising. If you missed the previous posts, I highly recommend you read through those first before continuing. The Ultimate Guide to Startup Fundraising Part 1: Understanding Investors 101:...

Growth Hacking in Big Tech’s New Red and Blue Oceans

Facebook, Linkedin, Zynga… they all had it easy. They all grew on the backs of existing services, spamming users with mass invites and notifications until a loyal following was suckered into using the product. And thanks to the inherent network effects, for every new user, the product was incrementally better for you as well… and...

Should Startup CEOs Have a Business Coach?

Growing up, I played sports… lots of them. I loved basketball and soccer, and my dad always coached our teams. It was the best… At the same time, it didn’t last. I quickly reached a level (and age) where his expertise and knowledge were outclassed by the players he was coaching. I’d reached the ‘ceiling’...