The Secretly Sneaky Referral Strategy to Boost Sales

Nothing sells like a friend’s recommendation. “Man, you gotta see the new Avengers movie.” We trust the folks in our lives, and they trust us. It’s part of the social contract we all subconsciously abide by. In the past, to fit in was to survive. And to offer great advice, what could be more valuable...

The Halloween Costume Strategy for Company Branding

Trick or treat. It’s Dia de los Muertos. Amidst costumes and candy, you’re focused on building your business. Can’t blame ya. If you aren’t, no one else will. And today’s the perfect day to talk branding. It’s a day branded like none other where the strange and supernatural reign. But it’s also a day of...

How to Build Impact Businesses that also Make Money

Founders can change the world and still profit in the process There’s a growing trend in startups to actually give a shit, to make something that unlike the next photosharing app, actually makes the world a better place. Call this milleniallism, call this common sense… whatever it is, it’s a good thing. Whether it’s TOMS,...

Is Apple’s Greatness Fading?

Apple’s an interesting company — a true underdog success story that defined consumer tech and later became the most valued company on Earth. And while everyone knows Steve Jobs, few truly understand Apple — especially going forward. Warning, I have never really liked Apple (which is ironic as I write this on a MacBook Pro) and could be considered...

Facebook: The King of Communication

We are entering an era of unparalleled tech dominance. Companies like Google, Amazon, Facebook, and Apple control more and more of our everyday lives, owning our data and everything around it. The inherent network effects and flywheels these companies built are unprecedented both in their scope and ability to stave off competition. This is the 3rd...

Amazon: The Company Consuming Consumers

We are entering an era of unparalleled tech dominance. Companies like Google, Amazon, Facebook, and Apple control more and more of our everyday lives, owning our data and everything around it. The inherent network effects and flywheels these companies built are unprecedented both in their scope and ability to stave off competition. This is the first...

From Product to Platform — Inside Amazon’s Dominance

How to Build a Powerful, Profitable Platform from Scratch Bezos builds businesses like no one else — and arguably better than anyone. Each of Amazon’s 5 major divisions would be multi-multi billion-dollar businesses on its own. And each followed exactly the strategy. Let me explain.

How the Tech Giants Beat Innovative Startups at their Own Game

Profits accrue to people on top. That’s the way most markets work, especially those with strong network effects (for more on 5 types of network effects and how to hack them, see this post). As an angel investor, my job is to spot startups and trends looking to disrupt incumbents and create massive new markets...