Positioning Your Startup to Conquer Your Archenemy: The Ultimate Branding Exercise

I was recently advising a client in an incredibly competitive industry – think hundreds of millions raised, huge players in every major market, multi-billion dollar valuations… Suffice it to say, it’s a pretty crowded space they’re trying to break into. To make matters worse, they weren’t all that differentiated… their USP was weak. Which was...

14 Ways to Start a Killer Circular Economy Startup

Building Sustainable Businesses that Scale and Change the World We are consuming more resources than our planet can handle. Every day $111B is spent in the US alone on an insane number of consumer goods producing an unfathomable 728k tons of garbage (or 63k garbage trucks) per day filling our landfills. And that is just the...