Is ESG Investing Bullsh*t?

Did you hear the news? Fossil fuels and deep sea oil rigs are all the rage these days when it comes to ESG investing. Forget doubling down on electric vehicles, renewable energy, solar etc… All we have to do to save the world is invest in Environmentally, Socially, Governance responsible companies…like Exxon. It looks like...

The Dangers of Fanatically Combatting Climate Change: A VC’s Perspective

The world is going to hell in a handbasket. Temperatures are rising, extreme weather events too, and we all know what will happen if warming exceeds the 1.5C “safe-ish” threshold set by innumerable climate experts to avoid the worst effects of climate change. Thankfully, although much of the world has simply failed to react and...

A Controversial Climate Tech Investment Thesis

It is common knowledge these days that climate change is real and that the dangerously fast warming threatening our world is due to greenhouse gas emissions – man made emissions… and yes Fox News, that is in fact a fact. The signs are all around us. Thankfully, the world is FINALLY waking up to the...

Positioning Your Startup to Conquer Your Archenemy: The Ultimate Branding Exercise

I was recently advising a client in an incredibly competitive industry – think hundreds of millions raised, huge players in every major market, multi-billion dollar valuations… Suffice it to say, it’s a pretty crowded space they’re trying to break into. To make matters worse, they weren’t all that differentiated… their USP was weak. Which was...

14 Ways to Start a Killer Circular Economy Startup

Building Sustainable Businesses that Scale and Change the World We are consuming more resources than our planet can handle. Every day $111B is spent in the US alone on an insane number of consumer goods producing an unfathomable 728k tons of garbage (or 63k garbage trucks) per day filling our landfills. And that is just the...