Positioning Your Startup to Conquer Your Archenemy: The Ultimate Branding Exercise

I was recently advising a client in an incredibly competitive industry – think hundreds of millions raised, huge players in every major market, multi-billion dollar valuations… Suffice it to say, it’s a pretty crowded space they’re trying to break into. To make matters worse, they weren’t all that differentiated… their USP was weak. Which was...

The 89 Business Terms Every Startup Founder and CEO Should Know

Starting a business can be incredibly overwhelming. There’s so much to do, so much to learn and every day seems to hold new challenges that you and you alone need to solve in order to survive. It’s a steep learning curve.That is why I put together this glossary of the most common business terms and...

The Most Scalable Marketing Method that Builds Lasting Business Moats

Two things matter when building a business: 1) acquiring customers, and 2) retaining them (and/or your dominant position). Everything else is icing on the cake. Today we’re discussing both, and how to build your business from the beginning for a flywheel of success. In a word: Authenticity Authentic…? Seem counterintuitive? It is. The thing is,...

Marketing Fear, Uncertainty, Doubt and Positivity for Profit

Guess who was in the pet emergency room Thanksgiving morning… this guy. Turns out, raisins can be deadly to dogs — something about liver failure. So, a slice of cinnamon raisin bread later, a race to the clinic, hearts pounding. (And if I sound a little cynical, it wasn’t my dog, and I don’t think she was...

The Halloween Costume Strategy for Company Branding

Trick or treat. It’s Dia de los Muertos. Amidst costumes and candy, you’re focused on building your business. Can’t blame ya. If you aren’t, no one else will. And today’s the perfect day to talk branding. It’s a day branded like none other where the strange and supernatural reign. But it’s also a day of...

How to Build Impact Businesses that also Make Money

Founders can change the world and still profit in the process There’s a growing trend in startups to actually give a shit, to make something that unlike the next photosharing app, actually makes the world a better place. Call this milleniallism, call this common sense… whatever it is, it’s a good thing. Whether it’s TOMS,...