Does Your Startup Need a Business Plan?

Short answer: No. You can stop reading this article now and get back to work building your business. Doing anything else (especially like stopping to create a business plan) is purely wasting your time. In all seriousness though, why is the question of a business plan still so prevalent amongst founders? Why is it that...

The Most Scalable Marketing Method that Builds Lasting Business Moats

Two things matter when building a business: 1) acquiring customers, and 2) retaining them (and/or your dominant position). Everything else is icing on the cake. Today we’re discussing both, and how to build your business from the beginning for a flywheel of success. In a word: Authenticity Authentic…? Seem counterintuitive? It is. The thing is,...

From Product to Platform — Inside Amazon’s Dominance

How to Build a Powerful, Profitable Platform from Scratch Bezos builds businesses like no one else — and arguably better than anyone. Each of Amazon’s 5 major divisions would be multi-multi billion-dollar businesses on its own. And each followed exactly the strategy. Let me explain.