“Do things that don’t scale.” -Paul Graham Worse. Advice. Ever… Depending on the stage and size of your business, this mentality could spell disaster. The further along your business is, the less this applies to you. Yet, it’s something ALL entrepreneurs struggle with. We’re ADD. We focus on the things we like doing, or worse yet,...
So, you need customers. Shocker. And while Facebook and Google ads are great, it’s a rat race of burning cash quicker than the competition. It’s not sustainable, especially as an advantage. Sure, you can get really good at advertising, get your cost of acquisition (CAC) down. But in the end, you’re still paying to acquire...
Quantity and quality are a lot like supply and demand — demands on quality are proportional to the supply available. Beggers can’t be choosers, right? But as society moves further and further into a world of abundance and our options as consumers expand, it becomes harder and harder for businesses (and individuals) to differentiate. Inevitably...
Society is built upon a story. The glue that holds humanity together is fiction, a creatively invented story for “the greater good.” Look at money. Why trade our lives for paper? Wars are waged over this meaningless money. And money my friends is the one bubble that’s never popped. Money’s also the source of power...