Tag: growth hacking
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9 Ways to Engineer Viral Products and Word of Mouth Marketing
Designing virality and word of mouth marketing into your product When it comes to producing hockey stick growth and exploding valuations, virality and word of mouth are the holy grail. A product that markets itself without spending a dime on customer acquisition (CAC)… That is the stuff of legends that every company strives for, but […]
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Do Things That F*cking Scale: An Entrepreneurs Guide to Scalable Business Growth
“Do things that don’t scale.” -Paul Graham Worse. Advice. Ever… Depending on the stage and size of your business, this mentality could spell disaster. The further along your business is, the less this applies to you. Yet, it’s something ALL entrepreneurs struggle with. We’re ADD. We focus on the things we like doing, or worse yet, […]
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Content Marketing Beyond Mass Market: Acquire Customers Without Buying Facebook and Google Ads
So, you need customers. Shocker. And while Facebook and Google ads are great, it’s a rat race of burning cash quicker than the competition. It’s not sustainable, especially as an advantage. Sure, you can get really good at advertising, get your cost of acquisition (CAC) down. But in the end, you’re still paying to acquire […]
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Stealing Starbuck’s Strategy for Viral Growth and Customer Retention
Designing addictive products Three-to-four-million people buy Starbucks coffee every day. And in the US alone, there are more than 250M cups of coffee (of any brand) purchased on a daily basis. That’s a lot of freaking caffeine. And it doesn’t even include homebrew… But it wasn’t always so. Habits are hard to build and harder […]
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Growth Hacking in Big Tech’s New Red and Blue Oceans
Facebook, Linkedin, Zynga… they all had it easy. They all grew on the backs of existing services, spamming users with mass invites and notifications until a loyal following was suckered into using the product. And thanks to the inherent network effects, for every new user, the product was incrementally better for you as well… and […]
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How to Build Impact Businesses that also Make Money
Founders can change the world and still profit in the process There’s a growing trend in startups to actually give a shit, to make something that unlike the next photosharing app, actually makes the world a better place. Call this milleniallism, call this common sense… whatever it is, it’s a good thing. Whether it’s TOMS, […]
