Tag: mission oriented
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The Most Scalable Marketing Method that Builds Lasting Business Moats
Two things matter when building a business: 1) acquiring customers, and 2) retaining them (and/or your dominant position). Everything else is icing on the cake. Today we’re discussing both, and how to build your business from the beginning for a flywheel of success. In a word: Authenticity Authentic…? Seem counterintuitive? It is. The thing is, […]
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How to Build Impact Businesses that also Make Money
Founders can change the world and still profit in the process There’s a growing trend in startups to actually give a shit, to make something that unlike the next photosharing app, actually makes the world a better place. Call this milleniallism, call this common sense… whatever it is, it’s a good thing. Whether it’s TOMS, […]
