The Secretly Sneaky Referral Strategy to Boost Sales

Nothing sells like a friend’s recommendation. “Man, you gotta see the new Avengers movie.” We trust the folks in our lives, and they trust us. It’s part of the social contract we all subconsciously abide by. In the past, to fit in was to survive. And to offer great advice, what could be more valuable...

From Product to Platform — Inside Amazon’s Dominance

How to Build a Powerful, Profitable Platform from Scratch Bezos builds businesses like no one else — and arguably better than anyone. Each of Amazon’s 5 major divisions would be multi-multi billion-dollar businesses on its own. And each followed exactly the strategy. Let me explain.

The Capitalism of Christmas and Manufacturing a Mass Market

“It’s beginning to look a lot like Christmas, toys in every store…” And the pretty sight businesses see, is the green that will be, pouring through their doors… Christmas is a myth. What was once about religion (first paganism and later repurposed for Christianity), has been converted to capitalism. Toys and gifts are the currency...

The 5 Types of Network Effects and How to Growth Hack Them

Society is built upon a story. The glue that holds humanity together is fiction, a creatively invented story for “the greater good.” Look at money. Why trade our lives for paper? Wars are waged over this meaningless money. And money my friends is the one bubble that’s never popped. Money’s also the source of power...

Amazon’s Acquisition of Whole Foods = Gameover Groceries…

Amazon’s is the most monopolistic and well-positioned marketplace the Western world has ever seen. Last year they did $136B in revenue with double digit growth every year. Yet they haven’t even scratched the surface. The US food retail and food services industry represents a $5.35T market (with $800B+ in grocery alone). That is 40x Amazon’s...