Stealing Starbuck’s Strategy for Viral Growth and Customer Retention

Designing addictive products Three-to-four-million people buy Starbucks coffee every day. And in the US alone, there are more than 250M cups of coffee (of any brand) purchased on a daily basis. That’s a lot of freaking caffeine. And it doesn’t even include homebrew… But it wasn’t always so. Habits are hard to build and harder...

Don’t Mine for Business Gold When You Can Sell Startup Shovels

Get rich or die trying — that’s a common mantra among entrepreneurs, gangsters and drug dealers. I know that was my mindset. How can I hustle my way to a million bucks? That was the question I asked myself every day, and night. Looking back, this was the wrong question to ask. But as Kanye says: “Money...

Consumer Hardware’s Hard So Apple Slowed Down Your iPhone

Hardware is hard. Consumer hardware is even worse. As an ex ecommerce seller with years of experience manufacturing overseas, I can tell you dealing with suppliers, MOQs (minimum order quantities), quality control, cash flow and even LTV are tough. Unlike SaaS where you build it once and sell again and again with almost no added...