Want Results? Tell People What They Want to Hear

There are two ways to interpret that: outrage and intrigue. The best headlines do both. The world is a game of selling, especially in business. VCs sell money to founders, founders sell dreams to investors, businesses sell to clients, and on and on. Everyone is constantly selling, but most people do this wrong. They think...

Hype and Charlatanism to Fuel Tech Development

Why Scientists and Startups Should Oversell and Talk a Big Game We are in a war of attention, with thousands of engineer optimized apps and gizmos attempting to steal your precious time. We are so caught up in our own lives we often fail to notice the glaringly obvious big problems affecting our world and...