Designing virality and word of mouth marketing into your product When it comes to producing hockey stick growth and exploding valuations, virality and word of mouth are the holy grail. A product that markets itself without spending a dime on customer acquisition (CAC)… That is the stuff of legends that every company strives for, but...
Nothing sells like a friend’s recommendation. “Man, you gotta see the new Avengers movie.” We trust the folks in our lives, and they trust us. It’s part of the social contract we all subconsciously abide by. In the past, to fit in was to survive. And to offer great advice, what could be more valuable...
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